Privacy Policy beli77 –
Malaysian User Data Security

Beli77 is an online gaming platform operating for users in Malaysia. We understand that user trust is our most valuable asset, and protecting your personal data is an absolute priority in every operational decision we make.

This Privacy Policy applies to all information collected through the beli77.win website, the beli77 mobile app, and any official communication channels we operate. It explains your rights as a user and how you can control your own personal information.

If you are under 18 years of age, you are not permitted to register or use the beli77 platform, and accordingly no personal data from minors should be collected or processed by us. Should we discover such data in our systems, it will be deleted immediately.

Beli77 only collects personal data that is genuinely necessary to provide a secure, efficient, and legally compliant service. The following are the categories of data we collect:

Every piece of data we collect has a clear and lawful purpose. beli77 does not process user data for any purpose not stated in this policy. The use of your personal data includes:

• Account Management: Creating, verifying, and maintaining your beli77 account, including mandatory KYC processes.
• Transaction Processing: Handling deposits, withdrawals, and all financial activities on the platform securely and efficiently.
• Platform Security: Detecting and preventing fraud, money laundering, and other security threats that could affect users.
• Customer Support: Processing enquiries, complaints, and support requests you submit to the beli77 support team.
• Service Communications: Sending important notifications related to your account, transactions, security updates, and changes to terms.
• Platform Improvement: Analysing usage patterns in aggregate to enhance the gaming experience and platform technical performance.
• Legal Compliance: Fulfilling reporting and compliance obligations set by the relevant Malaysian authorities.

For marketing and promotional communications, we will only contact you if you have given explicit consent during registration or through your account settings. You may withdraw this consent at any time.

Beli77 does not sell or rent users' personal data to any third party for commercial purposes. However, in certain limited situations, we may share your personal data with the following parties:

• Payment Service Providers: Payment gateways and financial institutions that handle your deposit and withdrawal transactions, subject to strict confidentiality agreements.
• Technical Service Providers: Cloud computing companies, cybersecurity services, and technical infrastructure providers that help us operate the platform securely.
• Anti-Fraud Agency: Specialised third-party services in fraud detection and identity verification to protect all platform users.
• Legal Authorities: Malaysian or international authorities with valid jurisdiction to request such information, including in financial crime investigations.

Beli77 continuously invests in the most advanced cybersecurity infrastructure to ensure your data is always protected. The technical and organisational measures we implement include:

• Data encryption in transit using TLS 1.3 protocol and 256-bit SSL encryption.
• Encryption of stored data using the AES-256 algorithm for all sensitive user information.
• Two-factor authentication (2FA) for internal staff access and available to platform users.
• Real-time monitoring of suspicious activity with an automated intrusion detection system.
• Automatic data backup to secure data centres at separate locations to ensure service continuity.
• Regular penetration testing by independent security experts to identify vulnerabilities.
• Mandatory data security awareness training for all beli77 staff who handle user data.

While we take all reasonable steps to protect your data, no system can be guaranteed 100% secure. In the event of a significant data breach, we will notify affected users within the timeframe required by applicable Malaysian law.

The beli77 platform uses cookies and similar tracking technologies to enhance the user experience and ensure the security of your login session. The types of cookies we use are as follows:

• Essential Cookies: Required for core platform functions such as login authentication and session security. These cookies cannot be disabled without affecting platform functionality.
• Performance Cookies: Collecting information on how users interact with the platform to help us identify and resolve technical issues.
• Preference Cookies: Saving your preferences such as language, time zone, and display settings for a more personalised experience.
• Analytics Cookies: Helps us understand platform usage patterns in aggregate and anonymously for continuous improvement purposes.

You can manage cookie settings through your web browser settings. However, disabling certain cookies may affect the functionality and user experience of the beli77 platform. We do not use third-party cookies for advertising purposes.

Under Malaysia's Personal Data Protection Act 2010 (PDPA), you have the following rights regarding your personal data processed by beli77:

Beli77 retains your personal data only for as long as necessary to fulfil the purposes stated in this Privacy Policy, or as required by applicable Malaysian law.

• Active account data: Retained for as long as your account is active and in use on the beli77 platform.
• Financial transaction data: Retained for a minimum of seven (7) years after a transaction occurs, in line with Malaysian financial legal requirements.
• KYC Records: Retained for a minimum of five (5) years after account closure to comply with anti-money laundering regulations.
• Support communication data: Retained for two (2) years for quality control and dispute resolution purposes.
• Technical logs: Retained for 90 days before being automatically deleted unless required for an active investigation.

Once the retention period has expired and there is no legal requirement to continue storing the data, your personal data will be securely deleted using industry-recognised data erasure methods, ensuring it cannot be recovered.

Beli77 reserves the right to update or amend this Privacy Policy from time to time to reflect changes in our data processing practices, new legal requirements, or enhancements in the data protection technologies we use.

Any significant amendments to this Privacy Policy will be communicated to you via an in-platform notice on beli77 or your registered email at least seven (7) days before the amendments take effect. Continued use of the platform after the effective date of such amendments constitutes your acceptance.

The "Last Updated" date at the top of this page indicates when this Privacy Policy was last reviewed and updated. We encourage you to check this page periodically to stay informed about how we protect your information.

For any inquiries, requests, or complaints regarding this Privacy Policy or the processing of your personal data by beli77, our team is ready to assist you at any time.

For issues related to responsible gaming or self-exclusion account requests, please visit the Responsible Gaming us. For other general inquiries, the FAQ we may be able to answer your question more quickly.